Connect creates configurator for Jaguar Land Rover
A new configurator for Jaguar Land Rover has been created by the digital team for Connect and has been launched to coincide with the introduction of the new Jaguar XJ.
The configurator is based on a rules engine, similar to a databased, which drives the site and the images and has been created by Jose Espinosa, chief technical officer and Adam Pretty, head of enterprise IT at Connect.
Other brand including rival motor brands have now made enquiries about the new technology.
Espinosa, explained: “Adam and I brought many years of digital experience to this project. This configurator is built using the experience gained working on other projects for Ford and Jaguar Land Rover. It was designed from the ground up to be easy and simple for clients and other developers to build the front end of the website.”
Perry added: “We designed the system with the web in mind, making it cacheable. To this end we worked with Akamai, the world leader in powering dynamic transactions and enterprise applications online, which means that the configurator can be copied thousands of times across the world, improving the speed and reliability of the system. For example, if you are a consumer in Australia, you will largely be communicating with an Australian based web server (cache), which is obviously much quicker than communicating with a server outside of your region.”
Brad Rinklin, vice president of global marketing for Akamai, commented: “We’ve been supporting Jaguar Land Rover for six years, and it is great to see this evolution in site design to include an auto configurator run completely over our globally distributed network. This highly interactive feature demonstrates Jaguar Land Rover’s commitment to leveraging the Internet to maximise the customer experience. With Akamai, Jaguar Land Rover will be able to offer superior site performance on a global scale, while minimising the resources required at their data center. This ends up being the best of both worlds for their end users and operations teams.”