BCSC Conference brief for Madisonsoho
BCSC (formerly British Council of Shopping Centres) has announced the appointment of Madisonsoho as its full service marketing agency for next year's Shopping Centre Management Conference and Exhibition.
The Birmingham-based agency was appointed to handle marketing materials for the Conference which will be held in March 2010, following a four-way-pitch.
Madisonsoho has created the brand for the event and will work in partnership with BCSC to produce all marketing and promotional materials in the run up to the three day conference.
The creative has been designed to reinforce the theme for the conference Brighter Horizons, which aims to reflect the seaside location of the venue as well as have an upbeat focus to show an increase in confidence towards consumer spend.
Madisonsoho already works with shopping centres across the UK including the Thistle Shopping Centre in East Kilbride, The Bullring in Birmingham and The Galleries in Wigan.