A new campaign for lager brand Cains Export is being developed by Glorious Creative alongside artist Peter Blake, famous for creating the Sergeant Pepper album cover for the Beatles.
Glorious has been working with the Liverpool brewer for the last 10 months having been briefed to review its positioning and create a new campaign strategy.
The campaign will launch in the autumn and will aim to build on Cains’ brand values and Britishness.
In 2008, Blake was responsible for the design of Cains’ Special Edition label to celebrate Liverpool's tenure as Capital of Culture.
Scott McCubbin, managing director of Glorious, said: “We know the brothers and their brand inside out. It’s exciting working with two dynamic chaps with ambitious plans to create the first truly international premium British lager brand.”
Mark Ross, design director at Glorious, added: “To get the opportunity to work with such a pre-eminent artist is quite is quite something. Visiting his West London studio gave us a good insight into how he works and the very ‘hands on’ approach. We are very excited.”