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D4 Studio redevelops Pink Pig brand

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By The Drum Team, Editorial

August 18, 2009 | 2 min read

D4 Studio has created the brand re-development of North Lincolnshire based Pink Pig Farm.

Following a three-way-pitch, overseen by the Design Council through its Government initiative ‘Designing Demand’ the Sheffield-based-agency has created the branding for the Farm which will launch by the end of September.

Having analysed the farm from farmyard to shop and restaurant the agency chose to concentrate on the re-developing the Pink Pig brand as a whole.

Pink Pig also chose to consolidate its service / product offering in a bid to define what the business stands for. The agency also decided to highlight the point of difference of an ‘honest, family run, working farm’.

The brand will now be rolled out across the business, with the agency now working on the website while improving its communications aimed at customers across the shop, cafe and farm trail.

The brief has also included the re-design of the shop layout, introducing special offers and creating intriguing ‘did you know?’ facts about the Pink Pig.

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