Two agencies compete for underage drinking campaign
Two agencies have made it to a final pitch for a government campaign to tackle underage drinking, COI said today.
Wieden & Kennedy and VCCP have been shortlisted for the final stage.
Rainey Kelly Campbell Roalfe Y&R and Miles Calcraft Briginshaw Duffy took part in the initial pitch but will miss out.
The campaign aims to influence the attitudes and behaviour of children, young people and their parents and carers.
COI said the aim "is for all young people in England to grow up to have a safe and sensible relationship with alcohol".
The work will complement existing Department of Health and Home Office campaigns.