Brazen wins Hasbro family games briefs
Toy company Hasbro UK has awarded three family games briefs to PR consultancy Brazen following a series of competitive pitches.
The Manchester agency will handle consumer and trade UK PR briefs for board game Trivial Pursuit, handheld electronic game Bop It!, and Harsbro initiative Family Game Night, which wil more people to play board games.
Brazen already handles Hasbro's Monopoly board game in the UK and globally, and the Trivial Pursuit brand internationally.
The new wins mean the agency will handle PR campaigns spanning traditional and digital media across the family games sector of the Hasbro business.
The Trivial Pursuit brief includes launching a new version of the game, called Trivial Pursuit Team, and online activity to drive traffic to the brand's new website.
For Bop It!, Brazen will launch the fourth new version in the series, with a creative digital and experiential campaign aimed at engaging teenagers and students.
And the five-week PR activity for the Family Game Night programme, running from September, will see the agency "stage a major launch stunt in London in addition to signing up a well-known celebrity family face to front the campaign".
Brazen Owner Nina Webb said: “As the recession bites, more and more families are spending time at home and games are a great way to bring loved ones together, not to mention the substantial educational benefits for kids.
"We are really looking forward to bringing some welcome fun back to the nation’s homes during times of economic hardship.”