Xscape appoints Madisonsoho as creative agency
Premier leisure brand X-Leisure has appointed Madisonsoho as its creative agency across its national Xscape portfolio.
The Birmingham-based agency has been working in the summer ‘Ultimate Package holiday’ activity programme.
The three Xscape centres are based in Milton Keynes, Castleford in Leeds and Braehead in Glasgow.
Initially meant to run for a period of three weeks, the campaign has included a programme of summer activity events at each centre including an indoor beach being installed as well as a check-in desk, airplane and baggage carousel that forms the main area for performers.
Daniel Vigrass, creative director for Madisonsoho, explained: “We pitched a number of quality ideas for the summer programme but the way that The Ultimate Package Holiday has materialised is amazing – from the stunning beach installations at each venue which are a credit to Xscape events team to the detail in some of our design outputs, it’s been a true collaboration of agency and client and a joy for my team.”
The Ultimate Package Holiday promotion and events programme will run nationally until 16 August.