Nude Group, a newly formed creative community based in London has launched a campaign which aims to raise questions over the effectiveness of the traditional agency model.
The ‘Escape the Agency Rat Race’ campaign will look to make clients question whether they need a traditional agency and will garner opinion from the industry about that model.
The campaign comes complete with a website for agency professionals at all levels along with clients and the media, to contribute their opinions on the working of agencies today and their cultures.
Nude was formed earlier this year by Gary Raid, the managing director who has brought together a pool of ex-agency professionals including former DDB creative director Jon Canning and ex-Ogilvy senior designer Nicola Kevin.
The community tries to work in a more flexible method than traditional as it looks to allow members-of-staff the ability to fit work around their personal lives.
Reid explained: “We’ve launched this campaign to uncover what people really think about the traditional agency model. Marketing and advertising agencies pride themselves on their innovation and ideas, however many agency staff are still confined to the same working ethos of twenty years ago.”
He added: “For too long, the assumption that a career in the marketing industry goes hand-in-hand with long and inflexible working hours has been left unchallenged. Hopefully this campaign will get the industry to really sit up and think about how the agency model can be improved.”