Dulux Trade eco-friendly campaign by Refinery
A new eco-friendly marketing campaign has been created for paint brand Dulux Trade by Refinery.
The campaign for Dulux Trade’s Ecosure paint will run across POS, literature, advertising and exhibition design and has been created with the use of recycled and sustainable materials.
Digital will also be involved in the campaign where possible.
The Ecosure range is a more sustainable paint than Dulux Trade and will see the promotional campaign concentrate on the theme of balancing performance including product shots alongside its ‘step towards greener’ strapline.
Philip Armitage, director of Refinery, said; “There are paints on the market that claim to be ‘eco-friendly’ but professional decorators, architects, local authorities, retailers want a product that offers performance as well – which is why our new campaign leads on this.”
Refinery, which has worked with Dulux for over 20 years, is the lead agency for ICI Paints AkzoNobel’s trade communications, handling Dulux Trade, Polycell Trade, Dulux Trade Woodcare, Cuprinol Trade. Work undertaken for Dulux Trade includes branding and brand development, DM, advertising, promotions, literature, packaging, POS and exhibitions.