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Amor Group appoints Adams as group marketing manager

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By The Drum Team, Editorial

August 11, 2009 | 3 min read

Amor Group – parent Scottish IT company of Pragma and Real Time – has appointed Jennifer Adams as group marketing manager ahead of a campaign launch which will aim to double the group’s revenue in three years.

Adams joins from Sword Ciboodle where she was head of international marketing communications.

She has been tasked with developing and implementing a marketing strategy which will help the company reach its revenue target of £60million over the next three years.

Adams said: “I’m delighted to have joined the Amor Group at such a crucial time. Following the management buyout a couple of months ago there is a lot of work to do to build on the new brand and support the individual business units within Pragma and Real Time, which are already well established and respected businesses.

“My remit is ultimately to help the group to reach its target of almost doubling revenue in three years, by analysing the market, directing the brand and building strong and consistent messages, as well as utilising benefits and endorsements for the business to enhance our credibility in the market place.

“I will also be working across the business units to maximise opportunities for cross-selling and attracting additional opportunities that will help the team to grow Pragma, real Time and the Amor Group as a whole.”

Scott Leiper, chief operating office for Amor, added: “We’re pleased to welcome Jennifer on board and we recognise the vital role that marketing has to play in raising awareness of the Amor Group, as well as the individual companies and all that they offer clients.

“Following the management buyout we have started with £32million forecast revenues and 330 staff, and we have clear plans to significantly increase this by 2012. Marketing is an essential tool and I know Jennifer will be key to our development over the coming few years.”

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