Kingspan hands marketing task to IAS
Building products manufacturer Kingspan Facades has appointed IAS b2b Marketing to handle integrated comms following a five-way pitch.
Combining social media, e-marketing and digital communications, as well as more traditional channels, IAS is developing an integrated comms strategy for the company, as well as handling brand development activity.
Rob Morrice (pictured), the agency's managing director, said: "In such difficult and testing times, it’s great to see a key industry player like Kingspan stepping up and taking its business to the next level by investing in solid B2B communications.
“Effective marketing is never more important than in a downturn and we are developing a strategic, integrated campaign for Kingspan that will move its comms up a gear to secure and strengthen its market leading position going forward.”
The appointment was made by Kingspan following consultation with the Recommended Agency Register which put IAS forward for the short-list.