Verve creates brand identity for Nox Security
Brand agency Verve has created the brand identity for the launch of security firm Nox Security Limited.
The Macclesfield-based brand agency was appointed following a five way pitch which saw it create the brand, its brand values, the identity and communications material which has begun to roll out.
David O’Hearns, creative director of Verve Brands, explained: “he black and white photography used provokes a feeling of apprehension engaging potential customers to the predicaments they could be faced with, to help establish the need for security services. The identity has been made powerful by using black and yellow, which is synonymous with warning signals in nature, and by using strong bold typography influencing the customer to attribute values of strength and assertiveness to Nox.”