WAA to launch new CityBreaks website
A new website for leisure specialist CityBreaks is set to go live, developed by WAA.
The Midland-based-agency has been tasked with re-building and redeveloping the site to incorporate new creative elements while also enhancing the usability and a bespoke content management system.
WAA are overhauling the current site which is now six years old with the aim of making it more interactive while creating a fresh look and feel.
The site acts as a portal for 20 individual city tourism website, delivering information on each city as a short break destination with attractions, prices of accommodation and upcoming events all listed online.
WAA will look to add features which will retain visitors to the site for a longer period of time, incentivise them to link through to booking agencies and enjoy a more interactive experience.
The site will go live in the coming weeks.