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Blackpool Zoo's Penguins hit the beach for PR campaign

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By The Drum Team, Editorial

July 29, 2009 | 2 min read

To promote the official launch of the new penguin pool at Blackpool Zoo, ICG PR set up a seaside outing for the penguins on Blackpool beach.

A photo-shoot on the beach included images being captured of some penguins enjoying the sea view, sitting on deck chairs, eating candy floss and playing in the sand.

The campaign also saw ICG send out a number of toy penguins to selected members of the press to further promote their arrival.

This resulted in coverage on the Jonathan Ross show on BBC Radio Two, BBC North West Tonight, BBC Online, Rock FM’s Breakfast Show, front page of the Blackpool Gazette, and a host of regional titles.

This is the first time that Penguins have featured at Blackpool Zoo and has seen a new £400,000 outdoor penguin pool created to allow visitors to see them at close quarters.

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