Lancaster Management School plans international PR campaign
Lancaster University Management School has appointed Communique PR and Burson-Marsteller in London, Delhi and Singapore to run a public relations campaign in the UK, India and Malaysia.
The triple-accredited, world-ranked LUMS wants to draw on Burson-Marsteller's experience working with instutions including the London Business School and Hunt. Communique PR, based nearby in Manchester, will provide local support.
Rick Crawley, director of external relations and communications at LUMS said: “Our programmes are particularly focused on the needs of international businesses and Burson-Marsteller’s global outlook matches our ambitions.”
Nigel Sarbutts, managing director at Communique PR, added: "Our specialist knowledge across three continents coupled with local support is a powerful combination."
Work with LUMS is due to begin next month.