The new annual report for Robert Wiseman Dairies has been completed by Emperor Design.
The Edinburgh-based-design-agency was tasked to create the report for the business which would reflect the investment that it has made over the last 15 years with a track record of paying a premium price to farmers for their milk. It also looked to reflect that Wiseman is ‘a safe par of hands’ and that it has a clear strategy with a solid balance sheet, low debt, a solid track record and an experienced management team.
Neil Reynolds, managing director for Emperor Edinburgh, explained: "The ultimate tangible objective was to come up with a design solution which would entice a much wider range of stakeholders than usual, not just the brokers and analysts, to want to pick up, open, read, understand and enjoy the document. It's quite a brave format for something as formal as an annual report but it seems to have absolutely hit the spot."