Buzz Media appoints w00t!media for UK online ad sales
Buzz Media, publisher of pop culture websites including BritneySpears.com, has appointed w00t!media to exclusively handle UK online ad sales for its portfolio.
Buzz Media operates more than 30 celebrity and music websites including Celebuzz, OK!Magazine.com and Stereogum, as well as official sites for celebrities such as Kim Kardashian, Nicole Richie and Mischa Barton.
It claims its community of sites attracts more than 40m unique users monthly, and advertisers have included Warner Brothers, MTV and Skittles.
Jay Westlin, SVP, business development, Buzz Media, said: "w00t!media already represents a large collection of music publishers, celebrity blogs and cult websites, and successfully draws an impressive collection of brand advertisers - in turn creating high-impact ad opportunities.
“We’re thrilled to have found a partner that is really pioneering in this area.”