Armadillo creates ‘sheepish’ alcohol campaign for Stockton PCT
Armadillo has created an alcohol awareness campaign for Stockton Primary Care Trust (PCT).
The ‘Think B4 U Drink’ campaign by Armadillo Creative will be running for four weeks across the Stockton and Teesside region – including outdoor advertising, press, direct mail, cinema, digi-vans, YouTube ads and the website, www.alcohol-influence.com – underlining the issues created by children ‘mimicking’ adult drinking behaviour, especially in the home.
Shoppers at the launch of the campaign over the weekend were targeted with Bluetooth messaging urging them to think about their responsibility as role models to their children.
Armadillo’s Berry Burgess said: “Frankly, there is no shortage of alcohol awareness campaigns, so creating something that makes people genuinely stop in the street was vital to enjoy real cut through with members of the public.
“We had a number of people approach us to ask what all scenes with the sheep’s heads were about, so it’s wonderful that we were able to engage face to face with people in Stockton to discuss the issues. We hope the additional media treatments will help persuade them to think hard about their drinking habits in front of their children.”