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Media City UK The Drum

Drum Beat rebrands The Pie Factory and completes promotional brochure

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By The Drum Team, Editorial

July 23, 2009 | 2 min read

Drum Beat has completed the rebrand for The Pie Factory and also the new brochure to promote the promotional facilities at MediaCity UK.

The Manchester based design agency was briefed to rebrand the facility and bring it in line with the MCUK identity while also giving it its own distinctive look and feel.

Drum Beat has also produced the identity guidelines, stationary and the promotional brochure for The Pie Factory which was known previously as the Freshbake Pie Production factory which has long been the location for commercial production facilities, sound stages and production offices for TV and film.

It has been the location for TV shows such as The Royle Family and Sunshine.

The ‘manual-style’ brochure incorporates pie shaped die-cuts as a viewfinder showing glimpses of the facilities in use. The combination of greyboard, uncoated and UV gloss coated paper stocks helps to achieve a visual balance between the industrial setting and the studios cutting edge facilities.

Media City UK The Drum

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