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Fluid

Brochure package designed by Fluid for Heathcotes Outside

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By The Drum Team, Editorial

July 23, 2009 | 2 min read

An environmentally friendly brochure package for event catering specialists Heathcotes Outside has been designed by Fluid Creative.

The Lancashire based design agency has created a range of CD folders and corporate folders for the company using 50% recycled paper as well as vegetable-based inks.

All the pulp used was sourced from well managed forests in which trees are farmed as crops, in keeping with the client’s environmental principles.

Jon Greenwood, creative director for Fluid Creative, commented: “It’s good that companies are still striving to be as environmentally friendly as possible and continuing to work that way can only have positive effects. Heathcotes is proud of its commitment to the environment and wanted to ensure their customers were aware of that fact, so we printed a strap line on the folders to explain that we used vegetable inks and that the brochures had been produced using food on food.”

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