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O2 relaunches fibre business magazine

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By The Drum Team, Editorial

July 21, 2009 | 2 min read

O2 has relaunched its business magazine, fibre, with a new look created by Engage Group.

The new fibre is a 28-page "thought-leadership magazine", which promises 10,000 O2 corporate customers "expert views on emerging business issues".

Volume one explores the changing face of business leadership and includes interviews with rugby coach Clive Woodward, LinkedIn managing director, Kevin Eyres and Simon Woodroffe, the entrepreneur behind YO! Sushi.

O2's head of b2b communications, Stephen Mills, said: "O2 understands the issues facing its business customers. We want our magazine to connect them with the latest thinking and leading experts.

“Engage Group has revitalised fibre as a credible business title that will appeal to decision-makers and meets the highest level of quality expected of O2.”

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