New brand identity and marketing for Forth Road Bridge to be handled by Avian
The new brand and marketing campaign for the Forth Road Bridge, designed by Avian, has been launched.
The Dundee based communications agency was appointed by the Forth Estuary Transport Authority (FETA) which is responsible for the operation of the bridge as it felt a new brand was needed to reflect the new focus of the bridge following the abolition of toll fees last year.
Scott McCallum, client services director at Avian, explained: “This is an interesting challenge, Forth Road Bridge requires a strong brand to help define its remit but at the same time is aware of its public responsibility to manage its costs.”