The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Twitter

Campaign finds creative industry job pessimism reducing

Author

By The Drum Team, Editorial

July 20, 2009 | 3 min read

A survey released today has found that just under half of workers in the marketing and creative industries have become more pessimistic over job prospects over the last month.

A survey of over 2,900 people by the Keep Britain Working campaign has found that 43% of people working in the industry have become more pessimistic about job prospects, which 25% were most optimistic.

The survey also found however, that despite the negative reaction by many, pessimism had lifted by 28 points on the index score which was minus 46 in May and is now minus 18.

It was also found that overall, 52% of workers across the UK feel positive about their employers' response to the recession while 23% say that they believe their employer is doing absolutely everything they can to support their staff through the recession.

Despite this, nearly half - 48% - people in work said that they believed that their employer was actively exploiting the economic situation by imposing unnecessary pay cuts, reduced hours and redundancies.

The Keep Britain Working campaign aims to focus on keeping people in employment and is endorsed by all main political parties, the Trade Unions, the British Chambers of Commerce, and hundreds of other employers and organisations.

James Reed, founder of the Keep Britain Working campaign, commented: "The unprecedented flexibility of the UK workforce, underpinned by positive relationships between staff and bosses, has saved jobs and prevented the unemployment figures from rising even faster. However, our finding that some UK workers feel exploited is a wake-up call to employers not to take flexibility for granted.”

Reed continued: "With 95% of workers willing to make sacrifices to help preserve jobs, the challenge for bosses is to explain the hard choices that their organisations face, and work together with staff to explore innovative solutions. As pessimism about job prospects begins to lift, it is these organisations that will retain productive staff and attract skilled workers who feel exploited elsewhere."

Twitter

More from Twitter

View all

Trending

Industry insights

View all
Add your own content +