BIG work for Highland Park, The Macallan and The Glenrothes
The BIG Partnership has picked up PR accounts with single malt whisky brands Highland Park and The Macallan, while Maxxium UK has also appointed the agency to The Glenrothes.
These will join the account for The Famous Grouse which the agency has serviced for nearly two years which has seen BIG handle UK-wide consumer work, including the launch of The Black Grouse Blended Scotch Whisky last year.
Neil Gibson, director of The BIG Partnership said: “As Scotland’s largest PR agency, it is fitting we are working so closely with Scotland’s leading premium spirits company promoting Scotland’s national drink.
“BIG has a significant track record in handling PR campaigns for Maxxium and The Edrington Group over the past four years and it is a real endorsement of the work we’ve done to be awarded the group’s trade work on these prestigious brands.
“Clearly, we will aim to build upon the consumer success we have enjoyed with Highland Park, The Macallan and The Famous Grouse, to date and we are looking forward to the new challenges posed by boosting their profiles in the trade.”
The BIG Partnership team will be led by account director Sarah Bailey.