Mason Media and Driven to promote Setanta Insurance
Irish insurance firm Setanta Insurance has appointed Mason Media to handle its corporate and b2b PR account.
The Manchester and Liverpool based agency has been briefed to raise awareness of the brand, its policies and demonstrate its brand positioning “insurance changed for good” to the broker and business audience.
Mason Media will help drive awareness for the firm, build dialogue with brokers and launch its easy to understand, cost-competitive products to the market.
Wilmslow based creative agency Driven has been made responsible for developing the client’s look and brand feel alongside the overhaul of the Setanta website, working alongside Mason Media.
“This is a great opportunity for Mason Media to work with one of Ireland’s fastest growing businesses and firmly establish it as a serious player in the motor insurance market,” said Nick Mason, managing director at Mason Media.
“Our strong understanding of the sector and how to build challenger-brands will help us position Setanta Insurance as strong player in the motor insurance market.”
Mike Matthews, chairman and CEO of Setanta Insurance, said: “The success we have achieved in such a short period of time proves that our customers like the products we offer. Through working with Mason Media we aim to build further momentum to double our policy holders by the end of the year.”