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Design Asic

Asics runs Synergy campaign for Top Impact range

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By The Drum Team, Editorial

July 9, 2009 | 1 min read

Asics is running an advertising campaign created by Bolton's Synergy Design for its premium range of running gear.

The agency's creative idea is based on Da Vinci's Vitruvian Man, which illustrates the proportional relationships of the human body. Designers at Asics used the concept when they were creating the Top Impact apparel.

The campaign, running in key athletic publications and sportswear channels, is aimed at serious professional runners.

Design Asic

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