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Primesight

Miller teams with Primesight for Glasgow Subway campaign

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By The Drum Team, Editorial

July 8, 2009 | 2 min read

Miller Genuine Draft has once again joined forces with Primesight to launch an advertising campaign for Glasgow Subway, in association with The Mill Live.

This is the second year of the advertising campaign to promote the Glasgow music event which showcases unsigned music acts.

The 2009 campaign will run until next week and includes floor vinyls, a 52 inch TV screen and stage, branding at the ticket office, two hanging banners and branding at the tube tunnel mouth.

Keith Lammie, head of sales for the Glasgow Subway, said: “Glasgow city centre is a very difficult area to target but the Buchanan Street Subway provides the ideal platform for Miller to get into the heart of the City to promote The Mill Live. This is the first time that a station domination campaign on this scale has been achieved and the campaign looks absolutely stunning.”

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