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WFCA

WFCA pitches up for Caravan Club brief

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By The Drum Team, Editorial

July 7, 2009 | 2 min read

WFCA’s media and digital departments have landed The Caravan Club media account, following a four-way pitch including incumbent Total Media.

The Tunbridge Wells-based agency, will now handle all on-and-offline media planning and buying and search, for the club.

The agency has also been tasked with optimising the website, membership recruitment and sales of The Caravan Club’s insurance products.

Emma Cosby, The Caravan Club’s head of site marketing, said: “We were impressed by the innovative solutions that WFCA presented us with in response to our online marketing challenges, and we are thrilled about working with a team which so clearly understands our business.”

Michael Richards, WFCA plc’s CEO, added: “The Caravan Club is a brand with a fantastic heritage and it is in an excellent position to capitalise on the trend for ‘staycation’ holidays at home, camping and caravanning has never been more popular.”

Founded over 100 years ago in 1907, The Caravan Club is by far the largest touring organization of its kind in Europe, with over half the UK caravanning population as members. The Club provides members with a choice of around 200 Club Sites and some 2,500 Certificated Locations, together with an unrivalled range of exclusive services.

The Caravan Club’s last major marketing activity was five years ago, when it embarked on a national press campaign promoting caravanning as a holiday option.

Other WFCA clients include Bathstore, Carpetright, Budgens, Londis, The Perfume Shop, Pilgrims Choice, Yazoo!, ToysRUs, Western Union and Multiyork.

www.wfca.co.uk

WFCA

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