The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Five

Five by Five MD takes group chief digital officer role at Lawton

Author

By The Drum Team, Editorial

July 7, 2009 | 2 min read

Southampton-based Lawton Communications Group’s (LCG) has appointed Steve Sponder, MD of Five by Five, as chief digital officer for its parent company LCG.

Sponder’s role will now be to champion digital innovation for the Group and its clients. The focus will be to identify emerging opportunities in technology, in different industries and markets locally and globally.

Sponder, who has been at LCG for 22 years and has worked with clients including Activision, B&Q, Red Funnel, IBM and THQ, commented on his new role: "These are exciting times and we can see a dramatic shift from brands talking at consumers to brands engaging with consumers. This can be achieved by providing useful and entertaining content or open authentic conversations, all of which is made possible by communicating digitally. In my new role I will be able to keep abreast of how the marketing communications marketplace is evolving, allowing us to advise our HR and marketing clients and prospects on the best strategy during these changing times.”

Group MD, Nick Lawton, added: “Currently eight percent of the UK’s GDP is generated through creative and internet business, and according to the Government’s Digital Britain initiative, this is set to increase to 12 per cent by 2012, a difference of over £85bn.

“We’ve created the role of chief digital officer to allow Steve to fully focus on what’s on the horizon, to ensure that we keep our clients ahead of the game. He will champion innovation in our business and exploit a first mover advantage, creating opportunities for us and our clients.”

Five

More from Five

View all

Trending

Industry insights

View all
Add your own content +