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Onitsuka Tiger looks for Liquid to build relaunch campaign

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By The Drum Team, Editorial

July 1, 2009 | 2 min read

A microsite has been created as part of the campaign to promote the relaunch of Onitsuka Tiger’s classic Lawnship tennis trainers has been created by Liquid including a retro arcade-style tennis game.

The Liverpool agency was appointed without pitch and given a ‘quick turnaround’ period to build the site which features the strapline ‘A winning return for Onitsuka Tiger’.

The microsite will allow customers to play the Pong style arcade game in a bid to win a pair of trainers, and will direct players to stores where these trainers can be bought.

The agency has also created a logo with a retro feel and instore POS material.

Steve McGauley, liquid's creative director, explains the creative behind the campaign: "As the Lawnship trainers were originally released in 1976 and are now returning in 2009 we wanted to create a retro site which played on this idea. We not only had to design something which looks cool but we also had to ensure that people stay on the site - that's why we have created the game. It's proving to be pretty addictive!"

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