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Big Communications

Big Communications wins NHS same-sex accommodation brief

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By The Drum Team, Editorial

June 22, 2009 | 2 min read

Big Communications has been awarded the NHS East Midlands’ contract to promote same-sex accommodation provided in the region’s hospitals to patients and public.

The campaign will explain what patients can expect when they’re staying overnight in East Midlands hospitals including sharing sleeping bays, toilet and washing facilities with members of the same sex.

The campaign will be developed using results from independent public polling and focus groups of patients and public, and will include local radio and literature for use in all NHS facilities in the region.

Lynn Andrews, assistant director of Nursing at NHS East Midlands, said: “This campaign is about making patients and their visitors aware of what they can expect when they stay in one of our region’s hospitals and running it regionally to ensure the messages are consistent regardless of where they are in the NHS.”

Jon Marchant, Big account director, commented: “We are very pleased to have created a campaign that delivers its message in a way that is both reassuring and engaging for both patients and NHS staff.”

This is the second NHS project awarded to the agency which recently created a through-the-line campaign about fighting hospital infections as part of the SHA’s ongoing Hand in Hand, fighting infections together.

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