Printer manufacturer Brother Europe has joined forces with Sony Pictures Entertainment to launch a marketing campaign, as the film celebrates its 25th anniversary.
The campaign, created by the in-house marketing team of Brother Europe features on inkjet cartridge packs and directs customers to an online game created by McCann Manchester.
The game offers the opportunity to win a trip to New York where the film is set.
One million promotional packs will hit the shelves of leading retailers in 21 countries across Brother’s European region in June ahead of a new video game based on the film franchise.
The promotion will run over a 26 week period, with an online scoreboard to keep track of the top players, as customers from across Europe compete against each other to finish all five levels of the game in the quickest time.
Details of the competition will feature on selected inkjet cartridge packs, which will be available through major retail stockists across 21countries.
Point of sale materials are also being created to support the activity.
Simon Stones, senior marketing manager of Brother Europe, Simon, said: “As Ghostbusters re-enters the limelight our pan-European promotion gives us the opportunity to participate in the excitement of Sony’s activity, which is generating a lot of interest amongst consumers.
"Ghostbusters is a widely recognised brand and our themed online competition is a fun way to engage with customers - driving traffic to our web pages, as well as supporting sales of consumable products across the region."