Good Campaign for Buchanan Galleries
The Summer campaign for Buchanan Galleries has been released, created by Good Creative.
The Glasgow based agency was appointed to work on the campaign in April.
The ‘BIG’ campaign will cover outdoor, press, underground and online and will run until the end of July with a second burst expected in Autumn/Winter.
Chris Lumsden, co-founder of Good Creative, explained: “The concept is a full on brand campaign for BG. The ambiguity between Buchanan Galleries and BIG delivers a simple, flexible and ownable umbrella and gives them the opportunity to leverage different areas such as fashion, homeware, summer, winter, Christmas etc. It's big, bold and iconic which can't be missed and positions Buchanan Galleries at the heart of Glasgow shopping.”