UCAS Media appoints Factor 3 for email marketing drive

The Universities and Colleges Admissions Service (UCAS) Media has appointed Cheltenham based advertising agency Factor 3 to work on its email marketing for its student networking website.

The service allows applicants to higher education to contact one another and has seen Factor 3 briefed to strengthen the site’s email marketing campaign in order to drive more students to the site and increase registrations and page views.