Six agencies appointed to Aberdeen Uni roster
Six agencies have been appointed to the creative roster of The University of Aberdeen which will see them design and develop a broad range of marketing materials.
Making the roster are 999 Design, D8, Elmwood, Hampton Associates, THK Design and Emma Quinn Graphic Design.
The contract will see the agencies deliver deliver day-to-day, smaller scale, quick turnaround design requirements, while the full-service agencies will be tasked to deliver high spec, campaign-based design and marketing services over a longer period of time.
The three year contract began at the end of May and has the option of a one year extension.
The range of work will include interactive presentations; the design through to final artwork of a range of printed materials: corporate publications; marketing materials for cross-platform student recruitment campaigns, and alumni campaigns; materials to support fundraising, including promotional and direct mail pieces for major projects and Alumni Annual Fund; templates for recruitment advertising; and ad hoc brochures, direct mail pieces, exhibition panels/displays and giveaways across the University.
Lori Manders, director of development and external affairs, said: “We have achieved a great deal of success and our reputation as a world-leading institution is growing. We are committed to excellence in everything we do which is why I am so pleased with the quality of the roster.
“The University sector is a highly competitive one and we are competing against top intuitions globally, for staff, students and resources, therefore our marketing activity has to operate at the highest level.
“We believe that the design agencies appointed have all the skills and qualities required to support Aberdeen’s ambition to become one of the top 100 world-leading universities," she concluded.