Plum campaign for Merchant City Music
The new TV and online campaign for Glasgow based guitar shop Merchant City Music will launch on STV this Saturday.
The ad, which has been created by Plum Films and directed by John Clayton will also be extended as a press campaign.
Micky MacPherson of Plum Films, commented: “At the outset, the whole idea behind the campaign was to create something really memorable, and I think we’ve done that! It’s all in the casting.”
The ad will break during the final of Britain’s Got Talent final (at 7.50pm) before being broadcast across the country over the coming weeks.