Crombie creates marketing material for Reactec
A new suite of marketing literature for Reactec has been designed and produced by Edinburgh based design agency Crombie.
The agency has created the brochures to promote the Havmeter which monitors excessive and frequent use of vibrating power tools which commonly results in the onset of Hand Arm Vibration Syndrome.
Two sets of literature were printed with alternative ‘wrap around’ cover images; one
which featured the product in detail and one that demonstrated the product in use
within a major road construction project.
Chris Hamilton, senior creative at Crombie, explained: “Our brief was to clearly present the key features and benefits of the Havmeter product and confirm that the product is fully recognised as the ‘market leader’ by major companies within the UK’s construction and housebuilding sectors.”
Jim Ramsay, creative director added “Our solution proposed that the new literature
utilised high quality studio and location photography to demonstrate both the
‘ease of use’ in applying the product to a range of power tools and also confirm
that industry giants including Tarmac and George McAlpine were confident that the
Havmeter was their preferred choice in supporting their commitment to effective
Health and Safety policy.”