The Spirit of...captures new packaging for Anglo Bubbly
The packaging for the newer, larger sized sweet Anglo Bubbly for Tangerine Confectionary has been designed by The Spirit of... which will also work on the marketing of the bubble gum.
Alan Rogan from the Spirit of…said: “The packaging of the original Anglo Bubbly is as memorable to many people as the taste and bubble blowing ability of the sweet. We wanted to update the appearance of Anglo Bubbly without losing the nostalgia associated with this childhood classic. The marketing campaign also supports this, aimed at those who have fond memories of the original Anglo Bubbly, as well as appealing to a new generation.”
Gill Lanty, head of marketing for Tangerine Confectionery said: “The new 50% bigger Anglo Bubbly which has all natural colours and flavours as well as Halal approval, bucks the trend of numerous childhood sweets that have reduced in size over the years. With the chunkier disk of pink bubblegum people can still expect the same great taste but with even bigger bubble blowing ability, set to be a firm favourite.”