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999 Design

US Radley & Co site developed by 999

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By The Drum Team, Editorial

May 25, 2009 | 2 min read

Handbag and accessories designer Radley & Co has seen the Manchester office of 999 re-launch its website aimed at American consumers.

Last year Radley & Co opened its first US office in Massachusetts, which led to it commissioning the agency to develop the website, to raise awareness of the brand in the States.

The Glasgow office’s digital team were behind the build of the site which has been relaunched following a trial period to promote the client’s seasonal collection.

999 was originally appointed on the strength of its work for handbag brand Tula – part of the Radley group – which the agency has worked with since 2006, and was tasked with developing a website.

Andy Helme, managing director of 999 Manchester, explained: “Our brief was to ensure the site stands out in a competitive market and appeals to American women, but still conveys that quirky British sense of fun and design flair that Radley is famous for.”

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