21 May 2009 - 1:42pm | posted by | 0 comments

Sumo appointed by Essex County Council

Sumo appointed by Essex County CouncilSumo appointed by Essex County Council

Essex County Council has appointed Newcastle design agency Sumo to develop a two year marketing strategy which will aim to raise awareness of its mix of cultural activities.

The ‘Explore Culture’ campaign will use a broad range of marketing channels to reach the public including outdoor advertising, promotional materials such as badges and beer mats, a presence on social networks and an interactive website highlighting the vast array of cultural on offer.

The agency will also utilise the large network of arts organisations within the county to partner with the campaign to stretch the budget as far as possible.

The campaign will be measured by a series of Mori telephone surveys throughout 2009 and 2010.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...