21 May 2009 - 1:42pm | posted by | 0 comments

Sumo appointed by Essex County Council

Sumo appointed by Essex County CouncilSumo appointed by Essex County Council

Essex County Council has appointed Newcastle design agency Sumo to develop a two year marketing strategy which will aim to raise awareness of its mix of cultural activities.

The ‘Explore Culture’ campaign will use a broad range of marketing channels to reach the public including outdoor advertising, promotional materials such as badges and beer mats, a presence on social networks and an interactive website highlighting the vast array of cultural on offer.

The agency will also utilise the large network of arts organisations within the county to partner with the campaign to stretch the budget as far as possible.

The campaign will be measured by a series of Mori telephone surveys throughout 2009 and 2010.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...