Red Squirrel Media rebrands Careers Bradford as Aspire-i
Aspire-i, formerly known as Careers Bradford has launched its new visual identity designed by Red Squirrel Media.
The Leeds-based enviro-ethical design agency was appointed to rename and re-brand the organisation in order to reflect the diversity of its national and international client base.
Red Squirrel, recently acquired by the Turn Key Group, secured the five month contract following a three-way competitive pitch.
In addition to the brand, Red Squirrel also designed the company’s exhibition material and printed collateral and supplied brand guidance to ensure consistency, recognition and correct future application by all stakeholders.
Suzanne Hudson, head of Red Squirrel said: “This was a fantastic project for us to be involved with and was a fully integrated campaign which we are very proud of. Aspire-i is a social business which fits very well with the ethos of Red Squirrel and our ethical practices.”
Ansar Rahman, corporate marketing manager of Aspire-i, added: “Renaming and rebranding to Aspire-i was a bold move for our organisation and this meant investing a great deal of trust when we appointed Red Squirrel Media. We needed a partner who would deliver our brief to tight deadlines, shared our values, and be sympathetic to our diverse range of design requirements.
“I look forward to strengthening our relationship further as Aspire-i widens its portfolio of services to support even more individuals, organisations and communities.”
Aspire-i is a social business, helping individuals, communities and organisations to overcome barriers and realise their full potential.
Red Squirrel Media, formerly part of Bradford-based environmental consultants Enventure has been part of the Turn Key Group since being acquired in October 2008.