14 May 2009 - 3:47pm | posted by | 6 comments

Subway Pocket advert by Frame promotes new Snack menu

Here’s a look at the new advert to promote Sandwich chain Subway’s new snack menu, created by Frame.

The four week campaign broke last week across the UK and ROI in TV and Radio and is being supported by in-store POS.

The new ads introduce the ‘Subway Pocket’, an animated little fellow who raves about the snack menu products and the prices, which are so good they’ll leave you with ‘more money for pocket’.

The campaign was directed by Ben Wheatley of Blink and produced by MTP in Glasgow. The food footage was shot by Charlie Stebbings. copy writer was Adam Smith and art director  was Phil Sanderson, both of Frame.

Subway is currently reviewing the advertising account for its business with Frame now thought to be down to the final four against three London agencies.

Comments

Anonymous (not verified)
15 May 2009 - 18:08
Anonymous's picture

This is rubbish. Subway need a new agency.

0
0
Anonymous (not verified)
15 May 2009 - 21:25
Anonymous's picture

OK - so you think it's rubbish. Exactly what would you have done instead?

0
0
Anonymous (not verified)
15 May 2009 - 22:07
Anonymous's picture
Anonymous (not verified)
17 May 2009 - 20:41
Anonymous's picture

I like it! Simple, honest and to the point.

0
0
Anonymous (not verified)
18 May 2009 - 08:22
Anonymous's picture

Yeah, it does exactly what it needs to do and I reckon will reach its desired audience in a fun and memorable way...and it gets away from guys in costumes so it's a bit of a departure too. What more can you ask really?

0
0
Anonymous (not verified)
4 Jun 2009 - 12:57
Anonymous's picture

Monkey it aint. Looks like someone got aroused whilst looking at sick on a bun.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...