14 May 2009 - 3:47pm | posted by | 6 comments

Subway Pocket advert by Frame promotes new Snack menu

Here’s a look at the new advert to promote Sandwich chain Subway’s new snack menu, created by Frame.

The four week campaign broke last week across the UK and ROI in TV and Radio and is being supported by in-store POS.

The new ads introduce the ‘Subway Pocket’, an animated little fellow who raves about the snack menu products and the prices, which are so good they’ll leave you with ‘more money for pocket’.

The campaign was directed by Ben Wheatley of Blink and produced by MTP in Glasgow. The food footage was shot by Charlie Stebbings. copy writer was Adam Smith and art director  was Phil Sanderson, both of Frame.

Subway is currently reviewing the advertising account for its business with Frame now thought to be down to the final four against three London agencies.

Comments

Anonymous (not verified)
15 May 2009 - 18:08
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This is rubbish. Subway need a new agency.

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Anonymous (not verified)
15 May 2009 - 21:25
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OK - so you think it's rubbish. Exactly what would you have done instead?

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Anonymous (not verified)
15 May 2009 - 22:07
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Anonymous (not verified)
17 May 2009 - 20:41
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I like it! Simple, honest and to the point.

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Anonymous (not verified)
18 May 2009 - 08:22
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Yeah, it does exactly what it needs to do and I reckon will reach its desired audience in a fun and memorable way...and it gets away from guys in costumes so it's a bit of a departure too. What more can you ask really?

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Anonymous (not verified)
4 Jun 2009 - 12:57
Anonymous's picture

Monkey it aint. Looks like someone got aroused whilst looking at sick on a bun.

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