Aura PR to aid Lotus Evora launch
The launch of new sports car Lotus Evora is to be handled by Glasgow PR agency Aura following a three way pitch.
The account will be headed up by the agency’s founder and managing director Laura Campbell as it looks to co-ordinate and manage the ‘first drive’ activity for journalists on an international scale.
The launch begins in Scotland this month.
Meanwhile, the agency has also just won a pitch to handle a three-month project for EasyBerth Docking Solutions.
The client is aiming to cut marina accidents, increase capacity and in turn increase revenue for marina owners.
The company launched last week in Dubai.