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Jennings joins for D8 Digital launch as Unco closes

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By The Drum Team, Editorial

May 11, 2009 | 3 min read

D8 has launched a new digital division having brought in Mark Jennings, founder and managing director of Unco.

The move to launch D8 Digital follows the news that Unco – which had offices in Glasgow, Aberdeen and Melbourne, Australia – has moved into voluntary liquidation, making three staff redundant.

D8 has now formed the new division – a three-way shareholding between D8 founders James Young and Adrian Carroll and Jennings.

D8 Digital will now also bring on two further staff from Unco, as well as the agency's entire client list – which includes Aberdeen Journals among a list of education and oil sector businesses.

The three new staff will now join D8's existing digital team of four.

Mark Jennings said: “Realising that I had to close down my company was the hardest decision I have ever taken but I knew that if I did it then my clients would not be affected and I could make sure my team had a home to go to – rather than battling on and then putting the keys though the letterbox leaving everyone high and dry.

I did not know at the time how our clients would react or what my options were – to find out that 100% of our clients remained with us, and to receive the very personal messages of support turned a black hole into something workable.

"The options began to show themselves and I was honoured to be offered a number of avenues, from a straightforward job through to backroom start up, but the offer D8 gave me, my colleagues and especially our clients the best home we could possibly have hoped for.”

James Young, managing director of D8 added: "We have great respect for the work that Mark and his team produce so when the opportunity to combine our skills came around we jumped at the chance."

D8 Digital will now join 3D8, the agency's interiors and 3d arm, as part of the D8 team.

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