Carex responds to swine flu fears with TBWA ad
Carex, the PZ Cussons handwash brand, is launching a press campaign in response to The Department of Health's "catch it, kill it, bin it" swine flu ads.
The campaign, created by PZ Cussons' retained agency, TBWA\Manchester, tells the reader that Carex can help stop the spread of germs. The copy says: “don't panic, Carex can handle it”.
It goes live today and will run throughout major national press.
Vicki Brunning, senior brand manager for Carex, said: “The campaign actively supports a hugely important government health drive throughout the UK and as the leading brand within the hand wash sector, we wanted to get behind this, particularly at such a crucial time."
The Department of Health launched its public health ad campaign across TV, print and radio last week, as the World Health Organisation raised the influenza pandemic alert to stage four.