Ogilvy believed that by simple answers to these 35 questions, you could evaluate your place on the greatness scale. He sent out this memo to his staff in New York more than 30 years ago. Has he still got it right? Has technology overtaken the great man? Let us know what you think.
Paul Ray @Paul_Ray
When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum