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Gola gets new online look by Motion Lab

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By The Drum Team, Editorial

May 7, 2009 | 2 min read

Gola, the British sports brand, has unveiled its new website www.gola.co.uk, created by Lancashire-based Motion Lab.

The new site, for the first time, will combine the Gola Classics and Gola Sport lines under one roof and includes a new online shop, which offers a selected range of Gola merchandise to the international market.

The new site has been designed with Gola’s international, fashion conscious customer base in mind and features a contemporary new look combined with understated styling.

Developed by Motion Lab, the new website features an extensive product database that highlights a wide selection of current styles of footwear, clothing, bags and accessories that are available across the globe. A detailed timeline introduces browsers on the site to the history and succession of the Gola brand since it was established back in 1905. The ‘news’ section incorporates up to the minute information concerning developments and issues revolving the brand, while the ‘My Gola’ section features downloadable content and competitions.

Commenting on the new website Donna Hill, PR and marketing manager, said: “The new website will combine the Classics, Sport and diffusion lines under one roof for the first time. The site is clean and easy to navigate and as a result of consumer feedback the site will now feature an online shop.”

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