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O Street creates campaign for Edinburgh Film Festival 2009

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By The Drum Team, Editorial

May 1, 2009 | 2 min read

O Street has developed a creature based campaign for this year's Edinburgh International Film Festival (EIFF).

The campaign builds on the existing 'Drawing with light' theme previously created by the agency with the introduction of a Film Festival creature called Effie.

The character illustrates the variety of events on offer to a wide spectrum of audiences.

The work was created in collaboration with Edinburgh based photographer Peter Dibdin and copywriter Iain Nevill.

Marketing Director Kate Park said: "O Street has developed a strong and powerful brand for the EIFF over the past three years and this year's work brilliantly illustrates the fun and effectiveness that O Street bring to every project we give them."

The EIFF will open this year on 17 June with Sam Mendes new film Away We Go.

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