McVities Minis digital campaign taken on by InBoxDMG
United Biscuits is to launch a promotion campaign online for McVities Minis which will looks to drive engagement.
InboxDMG has created a dynamic, interactive online ad campaign that will drive mums to a MSN hub and engage them with the McVitie’s Minis range brand through content.
This will include an activity planner to find inspiration for days out and trips to enjoy with their children; as well as introducing the product range and driving trial with a 30p money off coupon.
The agency will also manage the voucher offer.
Thr campaign will be suppored by a TV ad from Publicis which will look to position McVitie’s Minis as the modern, convenient biscuit range that’s ‘Perfect for When You’re Out and About.’
In addition, InboxDMG has produced rich media versions of the ads with a leaderboard featuring a game where the user rolls over the banner to see McVitie’s Minis falling down and their task is to catch them in the packet, and a skyscraper version where they can use their mouse to activate a cascade of chocolate down onto a naked McVitie’s Minis biscuit. A rich media MPU features the flying wheat from the TV ad and the user can fly him around through different scenes using their mouse.
The campaign will launch on 5 May.