Pizza Hut & Sony tie in deal brokered by Atom Marketing
A joint promotion between Pizza Hut Delivery and Sony Pictures to mark the release of Terminator Salvation has been formed in a deal brokered by Cheshire based Atom Marketing.
The promotion includes a limited edition Terminator Pizza, a competition microsite and homepage takeovers on partner websites.
The Terminator Pizza will also be delivered in boxes with a bespoke design created by Elvis Communications.
The joint promotion will launch simultaneously with Pizza Hut Delivery launching a website redesign for improved customer experience.
The online marketing campaign from Blue Barracuda features online display advertising which directs users to the microsite, where visitors can play games, view trailers and download wallpapers, as well as enter a draw to win prizes including a VIP trip to Hollywood, tickets to the film’s European premiere, and free pizza for a year.
The online campaign – which integrates the microsite with email marketing, online advertising, search and affiliate marketing, viral activity and social media – is designed to promote the brand’s promotion of the film, ‘Terminator Salvation’ and aims to reach 18-30 year old, predominantly male, film enthusiasts and gamers.
Chris Tebben, Retail marketing director, Pizza Hut Delivery, said: “The Terminator franchise is enormously popular with film-goers. We’re excited to be involved in the promotion of Terminator Salvation, and we’re sure that our involvement with the film will help us to reach our core demographic.”